Reading Labels
All too often, people who are trying to lose weight have no idea how much they delude themselves into believing they are doing all the right things to drop body fat. For example, people will buy turkey bacon because they believe they are making a Better Bad Choice over regular bacon. The truth is, they're really not.
This false perception of “healthy” is primarily fueled by the “media food chain” that is concerned about their product sales, not about your health. As such, false claims and false labeling trick customers into purchasing a food they think is beneficial for their health when in fact, it could be detrimental to it. Take a look at the two labels below. At first glance, the turkey bacon appears to have about 1/2 the calories of the regular bacon: 35 calories compared to 80. The turkey bacon appears to have less fat and sodium as well. However, once you notice that they're comparing one slice of the turkey bacon to two slices of the regular bacon and you make the adjustments, you suddenly realize that people buying turkey bacon are eating a worse product than the regular bacon:
2 slices regular = 80 calories; sodium = 170 mg; % fat = 62% fat. (Figures 1 & 2)
1 slice turkey = 70 calories; sodium = 280 mg; %fat = 71% fat. (Figures 3 & 4)
My clients would know immediately that the turkey bacon is a higher fat food, but would you?
This false perception of “healthy” is primarily fueled by the “media food chain” that is concerned about their product sales, not about your health. As such, false claims and false labeling trick customers into purchasing a food they think is beneficial for their health when in fact, it could be detrimental to it. Take a look at the two labels below. At first glance, the turkey bacon appears to have about 1/2 the calories of the regular bacon: 35 calories compared to 80. The turkey bacon appears to have less fat and sodium as well. However, once you notice that they're comparing one slice of the turkey bacon to two slices of the regular bacon and you make the adjustments, you suddenly realize that people buying turkey bacon are eating a worse product than the regular bacon:
2 slices regular = 80 calories; sodium = 170 mg; % fat = 62% fat. (Figures 1 & 2)
1 slice turkey = 70 calories; sodium = 280 mg; %fat = 71% fat. (Figures 3 & 4)
My clients would know immediately that the turkey bacon is a higher fat food, but would you?
Better Bad Choices
In an attempt to lose weight, most people go into a diet with an “all or nothing” approach: “I’m never going to eat/drink ___________ ever again because that is why I’ve gained so much weight!” However, what people don’t realize is that this approach towards eating is actually setting them up for failure. How? Think about it: what is the first thing you begin thinking about when you are told, “You can’t have _____”? You probably responded, “Well, I start craving the thing you just told me I can’t have.” Keith Klein calls this reaction the “psychology of depravation.” Our desires and cravings are partially fueled by the things we can’t have and so if one is “deprived” of a favorite food, the desire to have it will quickly outweigh the desire to eat well and a binge will most likely ensue.
In order to prevent this from happening, the IEM nutritionists stress Keith’s philosophy that “small changes, so long as they’re sustainable, create big changes over the course of time.” Here at IEM, you will never be told “you can’t have”; rather, you will be taught how to make “Better Bad Choices.” These choices can come in many forms, from simply eating a little less of what you really enjoy to taking something you really enjoy that is typically unhealthy and preparing it in such a manner that makes it a much more healthful option.
To learn more about Better Bad Choices, proper portion sizes, and how the “media food chain” keeps you unfit, set up your appointment with an IEM nutritionist today!
In order to prevent this from happening, the IEM nutritionists stress Keith’s philosophy that “small changes, so long as they’re sustainable, create big changes over the course of time.” Here at IEM, you will never be told “you can’t have”; rather, you will be taught how to make “Better Bad Choices.” These choices can come in many forms, from simply eating a little less of what you really enjoy to taking something you really enjoy that is typically unhealthy and preparing it in such a manner that makes it a much more healthful option.
To learn more about Better Bad Choices, proper portion sizes, and how the “media food chain” keeps you unfit, set up your appointment with an IEM nutritionist today!